Downloadable Digital Marketing Materials

You can find here downloadable documents, such as templates, books and other help materials

Digital Marketing Terms & Metrics

The most commonly used digital marketing terms and metrics on 2 pages.

Key Digital Marketing Metrics based on their role in the Sales Funnel

Confused about digital marketing metrics like CPC, CTR, CPM, or VTR? This free downloadable guide explains key terms used in digital marketing and also helps you place them in your sales funnel.

PPC Plan Template

This Excel format PPC plan template is based on the PPC plans that are used by media agencies. You can use it for planning or to better understand the meaning of plans generated by media agencies. The plan includes: – an example plan with the mostly used Google Ads and Meta campaigns, – formulas for calculations, – explanation of meaning of the coloumns.

Digital Marketing for Business Leaders | eBook and Audiobook

This book is a practical, accessible guide that business leaders can listen to on the move as a crash course, or quickly read up on a current issue or question to refresh their knowledge. I want to help business leaders develop their digital marketing efforts in a cost-effective manner, tailored to their busy schedule, so that they can achieve greater success without being overwhelmed.

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