Privacy Policy
This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with the website https://marketinglectures.com, operated by Noemi Apostol sole proprietor (“we”, “us”, “our”).
We are committed to protecting your privacy and handling your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Hungarian data protection laws.
This Privacy Policy is also available in Hungarian here>>
1. Data Controller
Business Name: Noemi Apostol sole proprietor
Business Registration Number: 55363541
EU VAT ID: HU56690233
Registered Address: 38 Árpád fejedelem útja, 1023 Budapest, Hungary
Contact Email: info@marketinglectures.com
2. What Personal Data We Collect
We collect and store the following types of personal data:
a) During Downloading Free Digital Marketing Materials
- Full name
- Email address
b) During Purchising Digital Marketing Materials
- Full name
- Email address
- Billing address
- Company name (if applicable)
- VAT number (if applicable)
c) During Appointment Booking via Calendly for 1st free 1:1 Marketing Coaching & Marketing Mentoring
- Name
- Email address
- Phone number (optional)
- Any additional information voluntarily provided in the booking form
d) During Coaching or Workshop Participation
Any information voluntarily shared during live coaching or workshops (e.g., business strategies, personal or company details) is treated as strictly confidential and will not be shared with any 3rd party.
e) Marketing Communications
When you opt in to receive marketing emails (e.g., newsletters, offers, updates), we process your name and email address for this purpose. For sending these emails, we use the MailerLite platform. You may withdraw consent at any time via the unsubscribe link included in every marketing email or via email to info@marketinglectures.com.
3. Legal Basis for Data Processing
We process your personal data based on the following legal bases:
- Consent (Article 6(1)(a) GDPR) – when you voluntarily provide your data and agree that we may use it for a specific purpose, such as downloading free digital materials or opting in for marketing emails.
- Performance of a contract (Article 6(1)(b) GDPR) – when processing is necessary to deliver a paid service or product that you have purchased (e.g., paid digital products, workshops).
- Legal obligation (Article 6(1)(c) GDPR) – when we must process and retain data to comply with Hungarian or EU laws, such as issuing and keeping invoices for tax purposes.
- Legitimate interest (Article 6(1)(f) GDPR) – when processing is needed to operate and improve our business (e.g., handling free consultation requests, using analytics, preventing fraud), provided it does not override your fundamental rights and freedoms.
4. Third-Party Service Providers
In order to provide our services and operate our website effectively, we use third-party service providers that may process your personal data. Below is a list of these providers, along with links to their respective privacy policies:
a) Calendly – appointment scheduling system
Users can book online marketing coaching video appointments via an embedded Calendly form.
- Purpose: Scheduling and managing 1:1 Marketing Coaching & Marketing Mentoring appointments
- Provider: Calendly LLC
- Headquarters: 271 17th St NW, Suite 1000, Atlanta, GA 30363, United States
- Privacy Policy: https://calendly.com/privacy
When booking an appointment, users provide:
- Name
- Email address
- Any additional information voluntarily provided in the booking form
Calendly sends automatic reminders before the meeting and a confirmation email upon booking, all containing the Google Meet link.
b) Google Analytics – anonymized traffic and usage tracking
- Purpose: Website traffic analysis using anonymized data
- Provider: Google LLC
- Headquarters: 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
- Privacy Policy: https://policies.google.com/privacy
- Data retention & IP anonymization: Enabled to comply with GDPR
c) Facebook (Meta) – conversion tracking and retargeting
- Purpose: Conversion tracking, remarketing, and targeted advertising
- Provider: Meta Platforms Ireland Ltd.
- Headquarters: 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
- Privacy Policy: https://www.facebook.com/privacy/policy
d) CookieYes – cookie consent management
- Purpose: Cookie consent collection and management (GDPR & ePrivacy compliance)
- Provider: CookieYes Limited
- Headquarters: 3 Warren Yard, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom
- Privacy Policy: https://www.cookieyes.com/privacy-policy/
e) LinkedIn – conversion tracking and retargeting
- Purpose: Conversion tracking, remarketing, and targeted advertising
- Provider: LinkedIn Ireland Unlimited Company (for EU/EEA data)
- Headquarters: (LinkedIn Corporation U.S. also exists, but for EU users LinkedIn Ireland is the data controller; general service address often used: 2029 Stierlin Court, Mountain View, CA 94043, USA) LinkedInams-osram
- Privacy Policy: https://www.linkedin.com/legal/privacy-policy
f) MailerLite – email marketing & newsletter service
If you dowload or purchase digital materials you may sign up for our newsletter and marketing emails. In this case we send you our emails via MailerLite.
- Purpose: Managing subscriber lists, sending newsletters, marketing offers, and updates
- Provider: MailerLite Limited
- Headquarters: 88 Harcourt Street, Dublin 2, D02 DK18, Ireland
- Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Payment Processing
All payments on our site are processed securely through trusted third-party payment service providers. We do not store or have access to your full credit card or bank account details. The following providers may process your payment data:
a) Stripe
- Purpose: Payment processing for credit/debit card transactions
- Provider: Stripe, Inc.
- Headquarters: 354 Oyster Point Blvd, South San Francisco, CA 94080, United States
- EU Entity: Stripe Payments Europe, Ltd., The One Building, 1 Grand Canal Street Lower, Dublin 2, Ireland
- Privacy Policy: https://stripe.com/privacy
Stripe may process your name, billing address, email address, payment method information, and IP address. Data may be transferred to and stored in the U.S. under Standard Contractual Clauses (SCCs).
b) Payhip’s integrated checkout
We use Payhip to host and deliver both free and paid digital products (such as e-books, templates, and online materials).
Payhip facilitates the checkout process but does not process payments directly. All payment data is forwarded securely to Stripe.
- Purpose: Providing checkout functionality and delivering digital products (both free and paid) to the email address you provide during the process
- Provider: Payhip Limited
- Headquarters: 85 Great Portland Street, First Floor, London, United Kingdom, W1W 7LT
- Privacy Policy: https://payhip.com/privacy
Some of the third-party services we use (such as Payhip, Calendly, Stripe, Google, and Meta/Facebook) are based in the United States or operate under U.S. jurisdiction. As such, certain personal data may be transferred to and processed in the United States or other third countries.
These transfers are made on the basis of appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission. Despite these safeguards, you should be aware that data protection laws in the U.S. may not offer the same level of protection as those in the EU.
By using our services, you acknowledge and accept that such international data transfers may occur as part of the service operation.
We do not share or sell your personal data with any third parties except where required by law.
5. Cookies
What are cookies?
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Types of Cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| _cfuvid | session | Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| cal_anonymous_id | session | No description available. |
| cisession | 1 month | No description available. |
| payhip_scbt42 | session | No description available. |
| __cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
| OptanonConsent | 1 year | OneTrust sets this cookie to store details about the site’s cookie category and check whether visitors have given or withdrawn consent from the use of each category. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| AWSALBCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
Functional
Functional cookies help perform certain functionalities like fraud prevention and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| _calendly_session | 21 days | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. |
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
Manage cookie preferences
Upon your first visit, you will be presented with a cookie banner to consent or manage your preferences in accordance with GDPR. You may also change your preferences or withdraw consent at any time by clicking the ‘Consent Preferences’, CookieYes logo in the bottom left corner. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
- Chrome: https://support.google.com/accounts/answer/32050
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
- Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using any other web browser, please visit your browser’s official support documents.
6. Data Retention and Deletion
| Data Category | Retention Period | Legal Basis / Reason |
|---|---|---|
| Free downloads (name, email) | Until withdrawal of consent or up to 2 years of inactivity | Consent (Art. 6(1)(a)) |
| Marketing communications (newsletter subscribers) | Until withdrawal of consent (unsubscribe) | Consent (Art. 6(1)(a)) |
| Purchases / paid workshops (name, email, billing data) | 8 years (under Hungarian accounting law) | Legal obligation (Art. 6(1)(c)) |
| Free consultations (Calendly data) | 1 year after consultation, unless further cooperation occurs | Legitimate interest (Art. 6(1)(f)) |
| Website analytics (Google, Meta, LinkedIn) | As defined by each provider’s default data retention policy (usually 14–26 months). See more details in section 6 under Cookies. | Legitimate interest (Art. 6(1)(f)) |
You may request deletion of your personal data at any time, unless retention is required by law. To exercise this right, please contact us at info@marketinglectures.com .
7. Your Rights under GDPR
As a data subject, you have the following rights:
- Right to access your data
- Right to rectification (correct your data)
- Right to erasure (right to be forgotten)
- Right to restrict processing
- Right to data portability
- Right to object to data processing
- Right to withdraw consent at any timeTo exercise any of these rights, contact us at: info@marketinglectures.com.
- Right to lodge a complaint with a supervisory authority (e.g., Hungarian NAIH)To exercise this, contact: Hungarian National Authority for Data Protection and Freedom of Information
1055 Budapest, Falk Miksa Street 9-11
Email: ugyfelszolgalat@naih.hu
8. Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. All data transmissions occur over secure (SSL) connections, and access to user data is limited to authorized personnel only.
9. Changes to This Privacy Policy
Noemi Apostol sole propriator reserves the right to update this Privacy Policy at any time. Users will be notified of any significant changes.
Effective Date: 30.09.2025